tri-table

Full programmatic

For several years we have been using the automatic way of selling ads, which is becoming increasingly popular in our country. In addition to the widely used auction model - RTB , our programmatic team also implements campaigns agreed on with the buyer, such as Private deals, Private auctions and Programmatic guaranteed.

Header-bidding

In tri-table we use an innovative way of broadcasting programmatic campaigns. To that end, we have implemented header-bidding, i.e. sending ad requests to SSP platforms simultaneously. We do it even more efficiently because our requests are not generated from the page header level and then forwarded to the adserver. Tri-table already knows from the adserver level who and at what rate wants to broadcast an ad on our network’s websites.

Detection and bypassing of adblock

In the age of popularity of tools designed to block ads, we have developed our system that allows us to identify and bypass these tools, as well as to measure statistics of their users. Being an original technology, tri-table isn’t blocked by Adblock plugins (yet;))

No passbacks

Tri-table technology emits ads on websites faster because it doesn’t use passback codes or waterfalls ads. The system checks all available campaigns at once and selects the most expensive one.

Usage of header-bidding technology

We were the first in Poland to implement the header-bidding technology with selected advertising exchanges. We do not request ads from SSP platforms in a sequential manner, as most publishers do. Instead, we send requests to all the platforms we work with at the same time. In this way, we reduce the time required to broadcast the ad and, most importantly, we increase the selling price.

Time blockades for advertising exchanges

When an advertising exchange or SSP platform does not respond to an ad request for a long time, tri-table uses a time blockade. Once the set time limit is exceeded, the system will choose an ad from another platform or campaigns sold by the Spolecznosci advertising agency.

eCPM mode

Each campaign that tri-table emits, regardless of the ad pricing model, is converted to the eCPM indicator. That way, the ad emission occurs consecutively from the campaign with the highest rate to the one with the lowest price.

First price auction

Tri-table uses first price auction, as opposed to the traditional RTB model using second price auction. It means that the buyer of an ad on a surface connected to tri-table buys for the rate he has offered, and not for the second highest price increased by 1 eurocent. That way, our publishers not only get higher CPM prices, but also higher revenues.

Header-bidding

We cooperate with many SSP, platforms and we send ad requests to each of them simultaneously. The ad emission is won by the supplier who pays the highest rate, and if there are no buyers or the prices are too low, we do not use passbacks, but we broadcast campaigns sold by our advertising agency Spolecznosci.

100% fill rate

In addition to cooperating with DSP and SSP platforms, our sales team works with all media houses, interactive agencies, affiliate networks and direct clients operating on the market. That way we fill the entire advertising space of the website and eliminate the risk of unsold page views.

Current sales model

Tri-table sales model

Various sales channels

traditional: our advertising agency cooperates with all media houses, interactive agencies, affiliate networks and direct clients
automatic: we support all major SSP platforms, DSP platforms and agencies buying campaigns in programmatic model

Many advertising formats

Standard

Rich media

Video

Mobile

We have been selling online advertising since 2007. We started with the first Polish social networking website - fotka.com. Today, we sell advertising space on over 305 desktop and 190 mobile sites.

As one of the first in Central and Eastern Europe, we have implemented Smart AdServer RTB + technology, thus gaining valuable knowledge about RTB technology.

We have a team of sales and optimization experts who, in addition to filling advertising space with campaigns, also ensure their effectiveness and profitability. Our programmers and experienced traffics will help you implement tri-table codes, optimize the speed of your site and the effectiveness of advertising placements.

What is tri-table?

Advantages

Standard

Rich media

Video

Mobile

CASE STUDY

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