Programmatic allows you to buy advertising broadcasts on the Internet in real time, and views are sold in an auction system. The main differentiator of programmatic is that advertising impressions that reach specific users are purchased. However, this is only part of the complexity of this system. Thanks to the data embedded in campaigns, they can be very well-targeted and find the users who are the most important to the advertiser at a given moment and in the places where they expect it. The entire process is automatic, which significantly reduces human intervention. The tri-table team went a step further - in order to make the most of the possibilities offered by programmatic, we created our own adserver that combines automatic purchasing with a traditional sales channel.

We offer the opportunity to purchase programmatic campaigns in the following models:

• Open auctions (RTB, open auction, open market) are available to all advertisers on the same terms, and the entity that offers the highest price wins the exposure. The entire process takes place in real time.
• Private auctions allow publishers to sell advertising space on an auction basis in which only invited entities can participate. This is a purchasing method similar to an open auction, but the publisher selects advertisers who may participate in it.
• Preferred deals are a method of implementing a programmatic campaign in which the advertiser purchases selected advertising space at a rate previously agreed with the publisher. Tri-table offers the ability to select the following targeting criteria for preferred deals campaigns:
  • websites (e.g. wykop.pl, wirtualnemedia.pl, kwejk.pl)
  • topics (business, health, fashion, automotive, education, culinary, parenting, tourism, entertainment, woman, sport, music, local, man, gaming)
  • advertising formats (e.g. postitial, screening, welcome screen, halfpage, rectangle)
  • placements (e.g. home page)
  • viewability (60%, 70%, 80%, 90%)
  • broadcast priority (first look)
  • attention time (5 secs, 10 secs, 15 secs, 20 secs)
  • viewability + attention time (e.g. 10 secs and 60% viewability)
  • CTR (e.g. min 0.20%)
  • geotargeting (e.g. Poland, Masovian Voivodeship, Warsaw)
  • devices (desktop, mobile, tablet).
• Programmatic guaranteed is a method which is the most similar to traditional online advertising purchases. Transaction details, such as price and area, are agreed between the seller and the buyer, and the number of views for purchase is guaranteed by the publisher. The campaign is implemented at the publisher with the highest priority, before all other pragmatic and direct purchase models.

Data:

We obtain data about users of our websites using various types of first party digital identifiers: CriteoID, ID5, TTD, PubCommonId and Lotame. The data including, among other things, information on demographics and interests are offered to customers purchasing our space in the preferred deals model. Advertisers can also buy our data via the DMP Adform and Eyeota platforms.

Technologies:

We carry out programmatic deals primarily in SSP Adform, Equativ, Xandr, Magnite, Pubmatic and Google AdManager. We implement RTB campaigns based on over 30 SSP platforms with which tri-table technology is directly integrated.

Creations:

For the purposes of activities carried out for our clients, we create graphic creations and adapt them to the technical requirements of the broadcast. We guarantee fast and efficient project implementation. We offer solutions dedicated to a specific advertising campaign, ensuring its execution from concept to implementation.

programmatic@tri-table.com
+48 22 618-15-43