tri-table

Full programmatic

We’ve been using an automated model of selling ads for several years. Now, it’s becoming increasingly popular in Poland. Our programmatic team fills commonly used RTB campaigns as well as those agreed on with the buyer like Private deals, Private auctions i Programmatic guaranteed.

Improved pre-bidding

Tri-table uses an innovative way of emission programmatic. campaigns. We’ve implemented pre-bidding, in which requests are sent to all SSP platforms simultaneously. What’s more, due to the fact that we use Server Side technology, the request is not sent through header of the page. Thanks to that method we know already at Ad Server level who and at what price wants to advertise.

Detection and avoiding Adblock

Nowadays, tools designed to block ads are available and commonly known. That’s why we created our own system, which enables us to avoid those tools and measure statistics of their users. Moreover, tri-table as an original technology is not blocked by these kinds of plugs.

No passbacks

Tri-table technology emits ads on websites quicker, because it does not use passbacks and waterfall advertising. The system checks all available campaigns at once and selects the most expensive.

Usage of pre-bidding technology

Being the first one in Poland, we implemented pre-bidding technology with selected advertising exchanges. We do not request SSPs platform for an ad in sequential steps as most of advertisers do. We request all SSP platforms we work with simultaneously. In this way, we reduce the time required to emit advertising and most of all we raise the price.

Time blockade for advertising exchange

When the advertising exchange or SSP platform doesn’t respond for a long time, tri-table uses time blockade. Once the time for responding expires, the response system selects and emits ad from the other platform or from the advertising agency Spolecznosci

eCPM mode

Each campaign emitted by tri-table, regardless of its model of settlement, is converted to eCPM mode. So that advertising emission performs sequentially from campaign with the highest bid to the cheapest one.

First price auction

Tri-table uses first price auction in opposite to the traditional RTB model which uses second price auction. It means that tri-table buyer pays the same price that he offered, not the second price increased by 1 eurocent. Because of that our publishers receive not only higher CPM but also higher revenues.

Pre-bidding

Tri-table cooperates with many SSP, platforms and tri-table request is sent for an ad all the platforms simultaneously. A person who offers the highest price wins the ad emission. In case there is no demand for an advertising space or offered prices are too low, tri-table does not use passbacks but emits campaigns from advertising network Spolecznosci.

100% fill rate

Besides cooperation with DSP and SSP platforms, our sales team works with all media houses, interactive agencies, affiliate networks and direct customers on our market. In that way we can fill the whole advertising space of your website.

Current sales model

Tri-table sales model

Different sales channels

traditional: our sales team works with all media houses, interactive agencies, affiliate networks and direct customers
automatic: we are integrated with 22 key SSP platforms, most important DSP platforms and agencies which buy campaigns in programmatic model.

Many advertising formats

Standard

Rich media

Video

Mobile

We have been selling advertising on-line since 2007. We have started with first Polish social networking website – fotka.com. Today we sell advertising space on over 182 desktop websites and 92 mobiles websites.

As one of the first in Central and Eastern Europe we have implemented Smart AdServer RTB + technology, gaining valuable knowledge about RTB technology.

We have a team of sales and optimization experts who are responsible for filling the advertising space and also taking care of effectivness and profitable of campaingns. Our programmers and experienced traffics will help you implement tri-table codes, optimize the speed of your site and the effectiveness of your advertising placements.

What is it?

Advantages

Standard

Rich media

Video

Mobile

CASE STUDY

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